To install AdManager just download and untar/zip it and put it into your Zope installation "import" folder which should be at the root of you Zope installation.

1. Log into the Zope Managment interface
2. Go to "Product Management" in Control_Panel
3. Click on the Import/Export button
4. In the Import file name field put AdManager.zexp and click Import
5. You should have successfully installed the product.

The AdManager is a simple ad banner product for Zope that has a simple set of features:

• Counts clicks
• Multiple ads with weighting
• Multiple images per ad
• Start / Stop dates
• Impressions

Once you have the AdManager properly installed (see installation) you can add a AdFolder and inside that and AdBanner.

1. In the root of your site from the drop down select "AdFolder" and give it a name like "banners"
2. Go inside the folder and from the drop down add a AdBanner
3. 
   
4. Configure the AdBanner to have the right start and stop dates as well as remaining views.
5. Ad the following code to anywhere you want to show an add (like the default template or standard_html_header)

<dtml-with banners><dtml-var show_banner></dtml-with>

The "banners" is the name of the AdFolder when you created it.

No. The click in an HTML banner is not passed through the tracking method. It still counts views, just not clicks.

If the HTML is your own, you can build it so the url is the tracking url in the HTML. This would allow you to track clicks.

<p>You can put as many images as you want in an AdBanner. It will go through them and pick one randomly and does not track the individual images as it tracks at the AdBanner level.</p>
<p>If you want to track each images by itself create an AdBanner for each image.</p>

Yes. Since AdManager is tracking both views (impressions) and clicks it will create a new transaction for every ad view.

You can turn off the counting of clicks and views (either/or) in the Zope Management Interface (ZMI).

CTR is Click Through Ratio and is the number of clicks divided by the number of impressions. It shows you how well the AdBanner is doing in reference to other AdBanners.